Non-Alcohol Products Booming as Liquor Consumption Hits 20-Year Low

Canadians are drinking less alcohol than they have in more than 20 years, while sales of non-alcoholic and low-alcohol beverages continue to climb. The shift reflects changing consumer preferences as more people embrace moderation, healthier lifestyles, and a growing selection of alcohol-free alternatives. Statistics Canada reports that alcohol sales volumes have reached their lowest level since records began in 1949.

Millennials – a demographic that has surpassed boomers in numbers – and Gen-Z, are thought to be driving the change. Both demographics are embracing healthier living and moderation and are also experiencing high unemployment or under-employment, which, coupled with the high cost of living results in less expendable income.

In the The Conversation article “Why is alcohol use declining in Canada?”, the author, Timothy Naimi, Director of the Canadian Institute for Substance Use Research, notes that declining alcohol sales are not unique to Canada, with similar trends also being observed in the United States.

Changing consumer habits reinforce the importance of regularly reviewing merchandising strategies, store layouts, and licensing requirements. An experienced liquor store consultant can help retailers identify opportunities to diversify product offerings while remaining compliant with their BC liquor license.

Market No-and-Low Alcohol in Your Liquor Store, Bar or Restaurant with Confidence!

With the upturn in no-and-low alcohol popularity and the downturn in alcohol consumption among younger consumers, BC liquor licensed businesses will need to shift their marketing focus. If you need ideas or help implementing strategies for your liquor store, restaurant or bar, talk the liquor store consultants at Thrive Liquor & Cannabis Advisors.