Non-Alcohol Products Booming as Liquor Consumption Hits 20-Year Low
July 22, 2026
Thrive Liquor & Cannabis Advisors has recently added and continues to expand a Liquor & Cannabis Licensee Resources section on our website. The resources section brings together practical reference material for start-ups, liquor and cannabis business owners and licensees looking to better understand liquor licensing in BC and the broader Canadian industry.
Who are Thrive’s Liquor & Cannabis Licensee Resources Design For?
Whether you’re planning your first liquor or cannabis business, purchasing an existing operation, or managing an established liquor licence in BC or elsewhere in Canada, this resource library is designed to help. It provides practical information to help you better understand licence categories, industry terminology, regulatory agencies, and common licensing processes. While nothing replaces one-to-one consultations provided by our consultants, we hope the pages provide a basic overview of the liquor and cannabis licensing landscape.
Understanding Licence Types and Terminology
A good place to begin is the Types of liquor & cannabis licenses, which provides an overview of the various licence categories available. To help readers navigate industry terminology, Thrive has also developed both a Liquor licensing glossary and a Cannabis licensing glossary, making it easier to understand the language commonly used throughout the industry.
Find Trusted Industry Information
Knowing where to find reliable information is just as important as understanding the licensing process itself. Thrive’s curated Liquor industry resources and Cannabis industry resources lists respected organizations, official publications, and other industry thought leaders. The Liquor & cannabis regulators in Canada and select states page provides a convenient starting point for researching liquor and cannabis licensing options in Canada and includes links to regulatory authorities that oversee licensing in the different jurisdictions.
Practical Guidance for Common Licensing Questions
Thrive has created and is expanding its collection of practical tools that help businesses navigate common licensing requirements. Resources such as the Vancouver patio permit guide and the BC Food Primary license application flowchart provide step-by-step guidance for specific licensing situations. Additional guides and flowcharts related to BC liquor licensing, cannabis licensing, destination hospitality licensing, and municipal licensing are planned for the future.
While Thrive has always provided advocacy to individual licensees, we’ve only recently added these service pages to our website: Liquor policy & licensee advocacy and Cannabis policy & licensee advocacy. Case-by-case licensee advocacy helps clients interpret evolving regulations, understand policy changes, and communicate effectively with regulators while navigating licensing and operational requirements.
Thrive Makes Liquor & Cannabis Licensing Easier than You Think
As liquor and cannabis regulations continue to evolve, having access to reliable, practical information has never been more valuable. Thrive Liquor & Cannabis Advisors is committed to expanding its Liquor & Cannabis Licensee Resources with guides, reference materials, and practical tools that help businesses make informed decisions throughout the licensing process.
Backed by Rebecca Hardin’s experience providing liquor licensing consulting in BC and Canada since 2004 and cannabis licensing guidance since legalization in Canada, Thrive provides practical, business-focused advice tailored to each client’s situation. Whether you’re applying for or amending a BC liquor licence, need a liquor or cannabis license in another province, considering expanding your operations, or need help understanding and complying with changing regulatory requirements, Thrive makes it easier than you think!
